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The Biggest Problem Facing Event Organisers is Innovation and Creativity

Creativity and innovation are two of the most important factors for successful events. But is creative success truly the pursuit of one person, or the result of a team effort? Is innovation about Eureka! moments or something more complex?


The answer to these questions lies in understanding how creativity and innovation work together. While creativity is about generating ideas and finding solutions, innovation is about turning those ideas into reality. It’s not enough to just have an idea; it needs to be developed and implemented for it to be successful. This means that teams need to collaborate and work together in order for creative ideas to be realized.


Collaboration is key when it comes to coming up with creative event solutions and realizing them. Teams need to be able to communicate effectively, understand each other’s strengths and weaknesses, and have an open mind in order for creativity and innovation to thrive. Working together can help teams come up with ideas that are outside the box and solve problems in new ways.


Event organisers must keep up with the changing expectations of their attendees and come up with innovative ideas that will make their event stand out from the rest. This means investing in cutting-edge technology, interactive activities, and creative designs to ensure that their event meets the needs of their audience and exceeds their expectations.


From the initial concept and planning, to the execution and post-event analysis, creativity can help you stand out from your competitors and ensure that your event is a success.

One of the most effective ways to get great ideas from your team is by asking them to brainstorm questions instead of keeping the parameters wide and asking them to brainstorm ideas. By questioning their own assumptions and coming up with questions that will help guide their thought process, your team will be able to come up with more creative solutions and better ideas.


You could then run a workshop, inviting teams to share creative suggestions, while always reiterating that any ideas should be evaluated objectively and openly discussed with respect for everyone's point of view. This will ensure that all team members are involved in the process and that the best solutions are found through collaboration.


For more great tips on how to make your next event extraordinary, check out our blog posts.



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