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Rethinking Early Birds: Adapting to Changing Attendee Behaviour

Updated: May 6

Let's talk about a little something that's been on our minds lately: early birds. You know, those eager folks who used to jump at the chance to snag tickets the moment they went on sale? Well, it seems like the game has changed.

These days, it's becoming less and less common for attendees to commit early. Instead, they're holding out until the last minute before making a decision. So, what's an event manager to do in the face of this shifting landscape? Fear not, we've got some ideas to help you navigate these changing tides.

1.    Offer Significant Early Bird Discounts: Let's start with the classics. Who doesn't love a good deal? By offering sizable discounts to early birds, you're giving them a compelling reason to commit sooner rather than later.

2.    Provide Flexible Payment Options: Money matters can be a bit tricky, especially when it comes to planning for events. That's why offering flexible payment options, like payment plans or instalments, can make it easier for attendees to budget and commit early.

3.    Consider a Money-Back Guarantee: Taking the plunge and committing to an event can be a bit nerve-wracking. Ease attendees' concerns by offering a money-back guarantee for early registrants. It's a win-win situation!

4.    Bundle Registration with Access to Communities or Groups: Who doesn't love a little something extra? Bundle early registration with access to exclusive communities or groups, giving attendees even more incentive to sign up early.

5.    Host Giveaways or Offer Exclusive Merchandise: Everybody loves a good giveaway, am I right? Consider hosting giveaways or offering exclusive merchandise as a special treat for early birds. It's a fun way to show your appreciation and drum up excitement for your event.

6.    Grant Early Access to Networking Platforms or Apps: Networking is a big part of any event experience. Give early registrants a head start by granting them early access to your event's networking platforms or apps. It's a little something extra that can make a big difference.

So, there you have it! A few ideas to help you rethink your approach to early birds and adapt to changing attendee behaviour. Ready to put these strategies into action? Let's make some magic happen together!

For more great tips on how to make your next event extraordinary, check out our blog posts.

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