When we listen to a great song, we feel something special. We feel good, our emotional connection is strong and we feel happy and free to dance like no one is watching. Listening to a great song gives us a sense of joy and connection with others as if we were all connected by the same emotion.
This feeling is created through the release of two hormones - dopamine and norepinephrine. Dopamine produces feelings of bliss, while norepinephrine is similar to adrenaline which produces a racing heart and excitement. When these hormones are released, it creates a feeling of connection and belonging within us, making us feel like we are part of something bigger than ourselves.
By understanding how dopamine and norepinephrine work you can create events that will keep your guests coming back year after year. Your event will become the event that nobody wants to miss.
Communication
When it comes to event communication, it is essential that every contact channel is up to scratch. It is important that each channel reflects the brand’s identity, speaks in a tone that resonates with the audience, and conveys a sense of humanity. Without this consistency across channels, it can be difficult for event organizers to make meaningful connections with their attendees.
2. Personalisation
Personalisation is the key to making an event memorable and engaging. It's a way to show your guests that you care about them and that you are willing to go the extra mile to make sure they have a great experience.
By addressing customers by their first name, companies can create a sense of familiarity and connection with their customers. This can be done through emails, SMS messages, and even in-person interactions.
Personalisation can come in many forms. It could mean customising the event with personalised decorations, giveaways, or even food and drinks. It could also mean meeting and greeting the guests when they enter your event. Having a senior person or Managing Director greeting them personally when they arrive, can be an effective way of making them feel special and appreciated.
Another way is giving someone a personalised gift is a sure-fire way to show that you care. It shows that you have taken the time and effort to make something unique and special just for them. Personalising promotional products gives a far more special experience that people appreciate, as it adds an extra layer of thoughtfulness and sentimentality to the gift.
By taking the time to personalise your event, you are showing your guests that you value their presence and that their experience is important to you. This will help foster better relationships with clients, partners, or potential customers in the future.
3. Element of Surprise
The element of surprise and delight is a powerful tool that can be used to create a memorable experience for your guests. It has the potential to turn an ordinary event into something extraordinary. When done right, it can flip the switch from passive to an engaging event that they never expected.
The element of surprise is an important part of any successful event as guests no longer expect to just sit and listen to talks, speeches and debates for the entire day, but rather to be engaged in a variety of interactive activities that add a sense of excitement and surprise.
They are looking for an experience that makes them feel special, something that will be worth talking about and remembering and sharing that excitement with others over and over again!
Events can learn a lot from art, theatre and fashion shows. Recently, Sébastien Meyer and Arnaud Vaillant created a spray-on dress on Bella Hadid at the Paris Fashion Week 2023. It is not only about providing entertainment but also they created something exciting to talk about and remember post the event. So really try thinking outside the box when it comes to creating that wow factor, that component of your event that will have guests talking about.
4. Great Speakers
When it comes to organising events, it's easy to fall into the trap of using the same speakers and topics that all your competitors are using. But if you want your event to stand out, you need to think laterally and bring in speakers who can offer something different.
Rather than relying on the same well-known industry faces, consider bringing in people from other industries or fields who can offer a unique perspective on the topic at hand. By thinking outside of the box and looking for new angles, you'll be able to make sure that your attendees get something fresh and inspiring from your event.
You could also look for speakers who have an interesting story or personal experience that relates to the topic at hand. This will help ensure that your event is engaging and memorable for everyone involved.
At the end of the day, you want your speaker to be engaging and inspiring. They should be able to create an atmosphere of excitement and enthusiasm in the room, while also delivering meaningful content that is relevant to their audience. A great speaker should be able to capture the attention of their listeners, engage them in conversation, and encourage them to think differently about a particular topic or issue.
When it comes to creating a memorable and enjoyable event, thinking laterally, and your attendees will love you for it.
For more great tips on how to make your next event extraordinary, check out our blog posts.
