PRODUCT LAUNCH SERIES
Your brand
Brought to life.
Three cities. One bold, vibrant launch that stopped the room.
EVENT TYPE
Product Launch Series
LOCATION
Brisbane, Sydney and Melbourne
CLIENT
Juuce Haircare
delivered via
7StEMM™ and Event Design Intelligence™
THE BRIEF
A brand relaunch that people would feel, not just see.
Juuce Haircare came to us with a bold brief. They were relaunching their product range with new packaging, new formulations and a new brand identity built around sustainability and community. They needed a launch series that would bring hairdressers and retailers into that world completely.
The target audience were industry professionals who had seen every product launch before. We needed to create something that felt less like a formal launch event and more like being welcomed into the Juuce family.
Using our Event Design Intelligence™ framework, we designed three events across Brisbane, Sydney and Melbourne that would immerse guests in the Juuce brand through sight, touch, smell and connection. Every detail, from the venue to the cocktails to the performers, was chosen to bring the brand to life in a way no presentation ever could.
THE OUTCOME
Three cities. One brand
brought to life.
Guests arrived to be greeted by two vibrant performers in striking neon costumes, setting the tone for everything that followed. The atmosphere was immediately warm, energetic and unmistakably Juuce.
Two signature cocktails, the Kinky Cosmo and the Kakis Blue Lagoon, were designed specifically for the event. Chalk hashtags and playful drawings decorated the bathroom mirrors. A 360 photo booth gave guests moments they shared immediately and kept forever.
Retailers placed orders on the spot. Hairdressers reconnected with the brand and with each other. The event felt like a celebration rather than a sales pitch and the results reflected that completely.
SEE IT COME TO LIFE
Watch the evening unfold.
Thank you, Extraordinary Events. We couldn't have been happier with the results.
Juuce Haircare
Brisbane, Sydney and Melbourne
EVENT HIGHLIGHTS
The moments that made the evening extraordinary.
EXTRAORDINARY EVENTS
A full-service corporate events management agency based in Sydney, creating extraordinary experiences across Australia and around the world for 28 years.
SERVICES
Conferences & Summits
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Product Launches
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