3 Things People Don’t Know About Event-Planning
Events are the perfect way to get your message in front of your target audience. But before you start planning, there are a few things you should know about events.
First of all, when you start thinking about your events you should always start with the end in mind. How do you want the event to be remembered? Do you want the event to showcase your organization as the thought leader in your field? Do you want the event to be remembered as the best party your guests have ever attended? What is the purpose of this event? And how do you want your attendees or guests to feel when they leave your event? These are the kind of questions you need to be thinking about when planning an event and will ultimately make your event successful.
Secondly, a successful event is only as good as its execution. A well-executed event will ensure that your attendees leave with a great experience that they can share with their friends or colleagues on social media. Keep in mind that when creating an event, you need to know what objectives your attendees have. It all depends on the nature of the event, be it a product launch, a social event/party, or an education event. Your attendees might have an objective to network, showcase their skills, or even learn something. But once you understand your demographic, make sure your event has that WOW factor that tailors to the objective of your attendees whether that is providing them with great knowledge, speakers, or entertainment, but it all depends on the event type.
Also, in order to create that WOW factor, you need to think about how to tailor the event to your demographic by understanding your demographics' likes and dislikes. Remember, your demographic is also the sponsors, the speakers, and not just the attendees alone. You want to think about what your sponsors are also trying to get out of your event. Are they looking to showcase their products by getting their business out there or do they want to be seen as a leader of this product? Does the speaker want to be seen as a leader in their industry or are they just looking to make connections in order to sell their services? You must look at all the different stakeholders at your event, understand each of their objectives and find a way to bring in that WOW factor.
Finally, once you figure out your demographic and their objectives, you should start with developing a comprehensive event brief before you even start contacting suppliers. An event brief ultimately provides you with an initial understanding of the event you’re about to produce. You write down specific information such as who is your target audience, the objective, what kind of experience you would like your attendees or guests to have, how you want your event to be remembered, then think about engagement as well as pre-event and post-event activities. Then you are ready to start thinking about what your suppliers' needs will be to bring this event to life, such as venue and so on. .
Event planning can be “full on”, stressful at times and possibly more than you might have imagined. So if you are considering a career in event planning and management, or you’re already an Event Manager looking to expand your knowledge in planning check out our 7StEMM program. We provide the knowledge you need to organize a successful event so you can feel in total control with every step of the planning process.!
For more information, check out our Extraordinary Events website and download our free resources.